May 2017
modus - StudioSmall
modus - StudioSmall

Modus Salone del Mobile 2017

To mark the launch of the latest Modus products at this year’s Salone del Mobile, we designed a brochure that highlighted a subtle new direction. 2017 saw a shift towards a more domestic tone with elegant new sofa systems by Christophe Pillet and Michael Sodeau, tables by Sir Kenneth Grange and SmithMatthias, as well as lounge chairs from Simon Pengelly. We kept the art direction consciously stark and introduced a palette of soft greys and greens into the layouts to complement the colours of the products featured.

April 2017
Loewe bild 9
Loewe bild 9

Loewe bild 9

As part of our ongoing relationship with the German technology brand Loewe, we’ve just completed the ‘Beauty Objectified’ campaign for bild 9, featuring a brand new line of home entertainment products. With inspiration drawn from both bauhaus and constructivist references, this is the first range to be fully designed for Loewe by its Creative Director Bodo Sperlein.

With photography by Jake Curtis and styling by Hana Al Sayed, we art directed the films at Beton Brut in Hackney Wick.

April 2017
Sunspel Packaging - StudioSmall

Sunspel Underwear

We were recently asked to redesign the men’s underwear packaging for the English luxury leisurewear brand Sunspel, in order to communicate the exceptional quality of the product. Our solution was to rationalise and refine the previous designs to present a more uniform and premium offer.

In addition we recommended an improved printing approach on a whiter stock that looked cleaner overall and provided more stand-out when merchandised among other underwear brands in department stores.

March 2017

Atelier de Troupe

We’ve just delivered a product catalogue and some E-invites to our LA-based friends, Atelier de Troupe, to promote their work at this year’s EuroLuce, part of Milan Furniture Fair. Atelier de Troupe design and manufacture beautifully crafted lighting and furniture collections for contract and individual interiors worldwide.

February 2017
StudioSmall - Margaret Howell

Margaret Howell Calendar 2017

The 2017 calendar features Margaret’s personal selection of 12 posters promoting the Design Centre in London’s Haymarket, during the 1950s, 60s, and 70s. The posters were chosen for their strong colourful imagery, by leading graphic designers such as Abram Games and Hans Schleger.

StudioSmall’s task was to design the calendar that supported the strong graphic content as well as the overall Margaret Howell identity.

Profits from the sale of the calendar will be donated to London’s ‘Open-City’, a leading not for profit architecture education organisation that promotes the value of a well-designed built environment.

January 2017
Beast - StudioSmall
Beast - StudioSmall


Beast is an exclusively male brand that seeks to provide a comprehensive edit of all the best men’s beauty products currently on the market. Tailored around convenience, it manifests itself as both a virtual and a physical space, with a new store in Covent Garden’s Earlham Street, while an E-commerce website capitalises on the fact that men are far more likely than women to buy their skincare on line.

Working with the team at Beast to develop and communicate the original concept, StudioSmall was responsible for progressing this into a tangible brand, including a robust logotype and overall visual identity. The concept and branding was then extended across the entire website ensuring the design maintained an egalitarian and user-friendly aesthetic.