April 2019

Begg SS19

The Begg x Co SS19 campaign was shot on a journey that started in mainland Scotland and then across on the ferry to the Isle of Arran. Imbued with portraying the softer side of Scotland, our male and female models were sent on a fictional adventure so we could document the subtle details on the way – contrasting the changing landscape and weather with the current collection of products and accessories.

The outcome was a series of still images and a short film for both wholesale and retail sales.

Photographer — Josh Hight
Stylist — Stuart Williamson
Hair and make-up — Teddy Mitchell

March 2019

Anglepoise 90 MINIMINI

We were recently commissioned to work on the packaging and identity for the new Anglepoise MINIMINI. These are now available to buy in the Design Museum Shop.

February 2019

Fred Perry Zine Q1 2019

StudioSmall has been hired to art direct the new mainline collections for Fred Perry, and to feature the shots online and in their printed zines. The aim is to create 4 mini campaigns this year to catch each collection bubble every time they drop online and in-store.

Photography Jon Gorrigan
Styling Ianthe Wright
Hair & Makeup Emil Zed

January 2019

Londonewcastle – L&N Paper 04

Published biannually by Londonewcastle the L&N Paper focuses on the artistic activity of London and what makes it the best city in the world to live. Based around a singular cultural theme each edition contains original interviews with artists, designers and other creative individuals as well as highlighting newly happening areas of London such as Clapton and Deptford. The paper is printed in large runs and distributed for free across the city in galleries, independent stores, coffee shops and bars.

December 2018


For the past year we’ve been working with Gail’s on consolidating the overall brand across their various customer communications. 

In light of the fast approaching festive season, here is a small selection of items from the mini Christmas campaign. In a Gail’s store near you now.

November 2018

September Publishing – Concrete Poetry

Wednesday night saw the official launch at the Barbican of Simon Phipps’ book Concrete Poetry, designed by StudioSmall, for September Publishing. The cloth bound book features sensitive b&w photography by Simon that catalogues much of Britain’s post-war Modernist public sculpture, art and architecture, as well as an interesting essay on the importance of public art, by Darren Umney.