February 2017
StudioSmall - Margaret Howell

Margaret Howell Calendar 2017

The 2017 calendar features Margaret’s personal selection of 12 posters promoting the Design Centre in London’s Haymarket, during the 1950s, 60s, and 70s. The posters were chosen for their strong colourful imagery, by leading graphic designers such as Abram Games and Hans Schleger.

StudioSmall’s task was to design the calendar that supported the strong graphic content as well as the overall Margaret Howell identity.

Profits from the sale of the calendar will be donated to London’s ‘Open-City’, a leading not for profit architecture education organisation that promotes the value of a well-designed built environment.

January 2017
Beast - StudioSmall
Beast - StudioSmall


Beast is an exclusively male brand that seeks to provide a comprehensive edit of all the best men’s beauty products currently on the market. Tailored around convenience, it manifests itself as both a virtual and a physical space, with a new store in Covent Garden’s Earlham Street, while an E-commerce website capitalises on the fact that men are far more likely than women to buy their skincare on line.

Working with the team at Beast to develop and communicate the original concept, StudioSmall was responsible for progressing this into a tangible brand, including a robust logotype and overall visual identity. The concept and branding was then extended across the entire website ensuring the design maintained an egalitarian and user-friendly aesthetic.

October 2016

Visual Noise

StudioSmall has teamed up with East to launch Visual Noise, a photographic exhibition at Protein Studios that explores the visually intangible. The project brings together 6 artists, drawing inspiration from abstraction and rhythm, chaos and commotion, cyborgs and celestial bodies.

The photographic exhibition includes work from Jess Bonham, Anna Lomax, Linda Brownlee, Leandro Farina, Ryan Lowry and Owen Silverwood. Each artist brings their own individual style and contributes a unique perspective on a theme that speaks of their own creative interests and idiosyncrasies.

Private View
10 November 2016
Open To Public
11 – 13 November 2016

Protein Studios

September 2016
Loewe Television
Loewe Television
Loewe Television


For the past few months, we have been working for the German technology brand Loewe. In collaboration with Loewe’s Creative Director, Bodo Sperlein, the studio was tasked with redefining the brand as a premium market leader in consumer electronics, whilst reinforcing its German credentials in impeccable expertise and manufacture.

Work included an overall appraisal of the brand, naming and art direction of several new product campaigns, as well as packaging and brochure design.

July 2016
StudioSmall, Ferian
StudioSmall, Ferian
StudioSmall, Ferian


Over the past year, we’ve been developing the identity for luxury leather bag and jewellery brand Ferian.

Ferian bags are made in the West Midlands of England using hand-worked saddlery techniques that established the factory’s reputation in the 1800s.

The Ferian mark took influence from naval signalling flags and are engraved on hand modelled fittings cast in solid brass, using the lost wax process, by Ferian’s London foundry. Each bag is named after an English harbour town.

To view the full collection visit  

June 2016

Blackhorse Lane Ateliers

Blackhorse Lane Ateliers, established in April 2016, make artisanal raw denim garments from their renovated factory building in Walthamstow, North London. The factory Atelier is committed to implementing a sustainable and ethical production model starting with growing Japanese Indigo in their factory allotment.

StudioSmall was commissioned by Toby Clark and Han Ates, Blackhorse Lane founders, to design a complete brand world including logo, identity, packaging, labelling and website design.

To learn more about the brand or purchase a pair of jeans visit