Collaborating together to produce a limited edition whiskey, Johnnie Walker Blue Label and Alfred Dunhill, utilised their joint commitment to the exceptional to motivate and engage both existing and future consumers to the brands. Looking to reinforce a positioning for Johnnie Walker Blue Label as a drink of celebration and festivity, the collaboration is designed to push the notion of togetherness, of brotherhood and of inclusiveness. Inspired by both brands’ roots and premium luxury positioning, but ensuring a contemporary, elegant and stylish presence, Johnnie Walker Blue Label by Alfred Dunhill is a collaboration that is newsworthy, desirable and much sought after.
Strategy · Branding · Print · Packaging
Photography – Paul Wetherell